DevDog Innovation
From Culinary Vision to Market Reality: Transforming Food Concepts into Breakthrough Products
About DevDog Innovation
DevDog Innovation is led by Ben Roche, a former Michelin-starred pastry chef with over 20 years of experience bridging culinary artistry and large-scale food commercialization. Ben has been the driving force behind breakthrough CPG products including Just Egg, Hero Bread, and Eclipse Non-Dairy Whole Milk. With a unique blend of culinary excellence and scientific innovation, DevDog transforms concepts from bench-top prototypes into market-ready products that compete on retail shelves worldwide.
Specializing in plant-based proteins, precision fermentation, and alternative sugars, DevDog guides products through every stage of development and commercialization for leading brands including 7-Eleven, Starbucks, and Amazon. Our approach combines cross-functional team leadership with deep technical expertise to solve complex challenges, accelerate time-to-market, and deliver measurable business impact—from boosting product profitability by 1,690 basis points to cutting ingredient costs in half. At DevDog, we believe that culinary excellence meets scientific innovation to bring game-changing food products to life.
Our Services
Product Development & Innovation
From concept to prototype, we develop breakthrough food products specializing in plant-based proteins, precision fermentation, and alternative sugars. Our culinary and scientific expertise transforms your vision into technically sound, market-competitive products ready for commercialization.
Commercialization & Scaling
We guide products from bench-top prototypes to international retail launches with major retailers including 7-Eleven, Starbucks, and Amazon. Our team manages cross-functional challenges, optimizes production processes, and accelerates time-to-market while maintaining product quality and profitability.
Cost Optimization & Business Impact
Leverage our expertise to enhance product profitability and reduce ingredient costs without compromising quality. We deliver measurable business results, including significant margin improvements and supply chain efficiencies that drive competitive advantage in the CPG market.